Aug
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True Treadmill Retailer
Filed Under Treadmills
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Pico 5 Benefits of Email Marketing
A good marketing campaign can help you e-mail:
- Increase sales conversion
- Generate Sales replicate
- Up-sell and cross-selling products and services
- Get valuable information to users
- Unit Web user to make purchases offline
1. Increase sales conversion
Regardless of how well your merchandise or service is, in fact most of the visitors to your site will not become in sales in its first visit.
In fact, research indicates that it takes the average buyer of up to nine visits before you make a purchase decision. In other words, every effective sales process needs an element of repetition.
Think about the times when you have got a new product in the supermarket after see it advertised on TV a dozen times. Or a time when you visited a novel local restaurant after driving past every day on his way to work.
That is the repetition in action, but a retail store dissimilar "bricks and mortar", no "drive-by" traffic on the Internet. In many cases, when someone clicks on the little button 'Exit' on the top right corner of the screen … are gone forever.
Also that, there are many ways someone can get distracted during your visit to your website. For example, say you run a website selling baby strollers.
A mother is to navigate through your site and find a product that you like – but before she has the opportunity to add an item to your shopping cart …., a few distraction occurs:
- Calling bell rings
- Close the web browser error
- She receives a important emails
Although the reason – if she leaves the place is a 90% probability has lost the sale … unless 've managed to capture their email address.
If you have your email address, you get a second chance. It is possible that their email:
- His weekly newsletter
- Your free report on marketing issues
The conclusion is, capturing an email address gives you a 'Plan B' and lets you follow up with someone after leaving your site web.
2. Generate repeat sales
Getting customers novel is hard work – is also very elegant. In fact, it may be up eight to ten times more expensive to acquire a new customer to sell an existing one. To get new customers, you have to consider the cost of advertising, education and selling them.
Therefore, much of the first sale is simply recover the costs incurred outl to get the customer first.
And while book sales are great, we are strong I can not emphasize enough the value of repeat sales. Too often, companies focus only on the initial sale and forget the lifetime value of a customer.
Keeping in touch with customers as normal through email allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.
A good email marketing campaign to increase the frequency of purchases the repetition of their existing customers.
3. Up-sell and sell-Goods and Services Cross
"Do you want fries with that? "
McDonalds makes billions of dollars every year on this basis to up-sell.
Where appropriate, e-mail provides a great opportunity so you can increase sales and cross selling of products and services.
For example, if you run a website that sells tennis equipment, someone buys a tennis racket novel may also be interested in tennis balls and other accessories.
Using simple software e-mail marketing, it is very easy to create a series of messages e-mail (called 'Auto-response ") that will automatically track to provide on the tennis balls, tennis shoes, clothing tennis and so on.
If you are selling a service, such as dry cleaning, once a customer makes their first purchase you can use email to follow up with related services, like ironing business shirts and stain removal.
This essential technique itself can easily add an extra 30% to your average order value and is used by almost all large businesses online.
4. Gain valuable information to users
Customer feedback is an invaluable tool for any business. This information allows you to solve:
- What products and services to
- Who objective
- What the market is willing to pay
Email in meticulous giving customers an opportunity to give honest feedback distinctive. Unlike face to face where people can be shy the time to express their true feelings, email allows them to get the right to the point.
Using email as a feedback tool that can adapt to market needs and improve their business.
5. Unit Web user to make purchases offline
Surprisingly, email marketing is often a catalyst for web users to go online and make a purchase. When surveyed, 59% of email users said they have made a purchase online after receiving a promotional e-mail.
Why? Sometimes a user will find something they want online, but require immediate and can not afford to wait for delivery. Other times, the product can be necessary to prove (such as treadmill) and want to see, touch and feel the subject.
If you run a conventional offline business you can use the email marketing to drive traffic to walk through your door.
About the Author
Andrea Ferdinand is a Copywriter of My Email Marketing.
She written many articles in various topics Email Marketing Calary
For more information visit:
Internet Maketing Vancouver
contact her at : article.myemailmarketing@gmail.com.
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